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Ultimamente la comunicazione politica sta utilizzando molto il cibo come elemento di legame identitario con l’elettore/follower. Prima dei social media ci fu la tv di Vespa, oggi i nostri feed sono inondati dagli scatti amatoriali di Salvini.
La strategia non è raffinata, ma probabilmente funziona nel suo voler trasferire il messaggio che il politico non è più sul piedistallo, è uno di noi. E’ un uomo del popolo di cui ci si può fidare perché ha le abitudini dell’italiano medio.
La mia opinione su Panorama. Buona lettura.
Intervista su Radio Città del Capo (dal 13′)
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